1. SECURING YOUR FUNDS
The first question people typically ask is usually regarding the start up cost for their ATM business. The first thing to consider when jumping into any business venture is the start up cost but, let me reassure you, this one is very minimal. The great thing about running your own ATM business is that you are your own boss and it is completely up to you whether to hire someone or not, but to start up you are a one man or woman show. Your main running cost will be transportation - driving to and eventually between your machines at various locations. However, because it is a business that you are running, you can rest assure that your taxes will benefit from your expenses. As for purchasing your first ATM, a base model will cost as little as $1,700 for a brand new terminal, this will of course be based on your preference and the research you put into your first terminal. Different machines with more capabilities and larger cash boxes will cost more, however the payout will be a larger time frame in between loads and regular maintenance which means less gas. Another cost is your revolving cash. It's not actually going to be "spent", but this is the cash that will use to load your ATM during each visit. Most people load their machines with $1,000 - $2,000, but a machine can be loaded with as little as $500. The average ATM can last you up to 10 years if you conduct preventative maintenance regularly, and it wouldn’t hurt to have it serviced by a certified technician once a year. If you focus all of your residuals towards your new machine, you can realistically pay off your brand new ATM within six to eight months! Once your machine is paid off you can start raising money on another machine, or enjoy your residuals. Either way you will have the flexibility of expanding your business at your pace, with no hassle!
2. LOCATION SELECTION
Your next and most important step when getting into the ATM business is finding your location. Many people ask, do I have to own the business to place an ATM machine there? You do not! All you have to do is approach the business owner and see if they’re interested in having an ATM placed inside their location. Some reasons why a business owner would like a machine in their business: to lower their credit card costs, so they will see more cash being spent, as well as to attract customers into their business just by having an ATM on premises. They have no responsibly of the ATM, yet get to reap all of the benefits! With credit card costs being so high, most business owners would rather see cash being spent. By having an ATM on the premises they will allow their customers to have the option of using cash and ultimately reduce the
chances of having to take the charges that come with plastic! Therefore, they will see lower credit card costs and more cash spending!
What type of locations will do well? There’s no specific location that will do well, rather the foot traffic is the main statistic to look for when trying to find a location. Anywhere from 4-6% of people walking through the door each day will use the machine. Therefore, (for the purpose of understanding math) if there are 100 people walking through the door, that machine will get 5 uses a day. You want to find a business that averages 200+ people a day. If the business sees 200 people a day, you’re looking at about 10 uses a day (300 a month) and if you’re charging the national average surcharge amount of $2.66, that’s a $798 profit each month!
3. DETERMINING SPLITS
When placing an ATM machine in a business, owners will more then likely ask for a portion of the surcharge, don't let this surprise you! Just think of it as rent. Being that the business owner sees all the benefits of having the machine present (more cash being spent, lower credit card costs, increased cash spending, etc.) you have some room to negotiate to ensure you get the best possible rate. Some business owners simply want the machine there, and don’t want any of the commission. At ATMTrader we suggest you pay based on a sliding scale. For example: for 0-200 transactions, pay .25 cents per. For 201-400 transactions, pay.45 cents, 401-700 transactions .50 cents. For 701 and above, pay .75 cents. This way, you’re making a good amount of money regardless of how many transactions the ATM does.
4. VERIFYING COMMUNICATION
All ATM machines must be connected to the processing server. There are a few options as far as connection goes. Most businesses have internet readily available, tapping into this source can save you monthly fees most get from phone companies. You would need an Ethernet jack located within 6 ft of the ATM or an open port on the modem with the cable run to where the machine is going to be placed. Another more basic option is a phone line where you would have the jack within 3-6 feet the machine's placement. If a phone line or internet connection isn’t available, you can purchase a wireless router that creates its own cellular-like signal or wireless internet, much like ATMTrader's 8100IP or 8110+. All three options function similarly. The phone line or internet line must be run PRIOR to the installation as the ATM technicians do not run lines, but typically most locations will have this set up already, though it is something to bring up prior to installing your terminal.
5. TAKING CARE OF BUSINESS
Once you have your location and are ready to purchase your machine, there is some paperwork that has to be filled out. What you’ll need to do to make sure your ducks are int a row provide ais a copy of a voided check for the account you want the cash to be recycled into. Once all your paperwork is filled out, you’ll then be in the processing network and can own as many machines as you’d like! Once you have your location, just give us a call and we can get you over all the required paperwork with instructions on how to complete it!
6. PICKING UP YOUR ATM
Once you have completed steps 1-5, you’re ready to purchase your first ATM. Once you start building your franchise however, you can go as far as purchasing multiple machines at once (usually at a discounted rate) and store them for your new locations. There are multiple machine options with varying aesthetics. We suggest you pick the machine that will best fit in with the business of palcement. We offer both stand alone ATM machines, as well as thru the wall ATMs. Thru the wall machines are significantly more expensive, and are only suggested when it’s a very high volume location for walking traffic. 99% of the time, a standalone machine is what is suggested. We carry all the major manufacturers of machines, and can help suggest a good fit for any business. We do suggest that you stay with the same manufacturer for all your locations if possible, as it will make things easier for you in terms of programming and simply for the sake of recognition! You can look through all the different ATM options on ATMTrader.com, or you can give us a call for a direct e-mail of all the brochures and pricing on machines.
7. GETTING THE ATM ONSIGHT
The ATM will be shipped directly to the location of where the machine will be operating. A service technician will program, install, and train you on how to work your new ATM. However, if you are near our office in Glendora, California we also welcome you to come in for a training session, or we can train over the phone, otherwise we will provide you with this technician. The pricing ranges from $349-450 depending on the location of the business and type of ATM. The technician will program the ATM with what you’d like displayed on the screen and receipt. He will also set your surcharge amount you've selected. The installation and training should take 1-3 hours. The technician will show you how to operate your machine, as well as how to stock it with cash and receipt paper.
8. LOADING THE MACHINE
Many people want to know how much to stock the machine with, and there is no correct answer to this question. Most machines hold between $16,000-$20,000 in 20s. However, most people don’t put nearly this much into the machine. We usually suggest a minimum of $1,000 in the machine. But remember the more money you put in the machine, the less you have to go back to replenish it. At this point your revolving cash will start to take it’s course. Once the cash is withdrawn from youre machine it's automatically wired right back into the bank account you set up with our company. If it’s taken out before 1PM PST, it will post tomorrow morning, after 1PM PST it’s the following day so that cash is always recycling through. But remember, the smaller amount you stock the machine with, the more often you’ll have to take that cash back out of your bank account and restock the machine. We do set you up with a website where you can monitor the machine, so you can track how much cash is left in the machine which will ensure that you never let you machine run out of cash.
9. MONITOR AND RELAX
Next comes the easy part! Once your ATM is operational you can sit back and relax, and monitor your machine from home utilizing our easy to use ATM monitoring system, ATM Portal. Here you can manage your loads, monitor transactions and residual income trends as well as set alarms in case your ATM runs low on cash. And when your machine gets low, simply re-stock it with cash. You can also monitor your surcharge from our ATM Portal website so you know how much you are making off of your machine! Your next step? Keep your eye out for a new location, so you can build your business up even more!